Carlsberg Group is one of the leading brewing companies in the world owning Carlsberg beer, Tuborg, Kronenbourg as well as several other drink brands. After merging with Norwegian Orkla ASA in 2001 it became the 5th largest brewery group in the world employing more than 45.000 people.
The successful enterprise launched this month a campaign named “If Carlsberg did..” in which millions of real sober money have been invested in television and online channels. The first of the series “If Carlsberg did supermarkets” have been spotted on UK TV during ITV’s primetime drama Broadchurch and challenges the user to reflect upon the idea to have “Super” supermarkets and feel great like super heroes all the time.
Spring has (almost) sprung, there’s a song to be sung and here we present “If Carlsberg did Karaoke”. The 30 seconds music video displaying the lyrics “Lovin’ you is easy ‘cause you’re beautiful” is more a romance video than a commercial.
A love song during Valentine’s week, a compilation of images of a crispy and sexy lager is what it takes to communicate the message: Carlsberg, a beer company leader in the world would be best on doing…anything else. Let’s wait for the videos of the same series/trilogy to come out the next few weeks!
This video has been sponsored by Carlsberg but all thoughts are our own